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Opt-In
Email Promotional Process - Defined
Anyone
can sell you Opt-in email lists.
Online
SD's process of testing, analyzing and refining Opt-In Email
Campaigns produce real results.
Online
SD tests different markets, analyzes the results, and consistently
delivers the best possible return for your companies advertising
investment. Our goal is to identify the lowest possible 'Cost
of Acquisition' per customer/member possible, using the Internet.
Email
Campaigns
Our Email Lists consist of 100% Double Opt-In permission-based
Email addresses of people who have specifically requested
information within their area of specific interest.
Content:
We will work with you to create the Email message, site content
and set up the necessary tracking pages to analyze each target
category. This enables us to determine the lowest customer
acquisition cost from the target categories, develop into
that marketing channel and expand it. This process defines
the profile of your target customer allowing further expansion
into similar target markets.
Procedure:
A. Select target markets
B. Set up test sites and tracking pages
C. Launch campaign
D. Analyze response and determine Cost Of Acquisition / Cost
Per Lead
E. Refine target markets and launch full campaign based on
test results
Web
Site & Tracking:
We hosting the tracking pages on our promotional server and
track each individual campaign is for response rate. Each
target market will have a unique URL assigned to that individual
list, category, offering or message. Each 'unique' user entering
the site from a targeted campaign will be tracked and analyzed
to determine the best response rate and ROI.
Review
and Analyze Results:
The
benefit of Opt-In Email marketing is the ability to review
and analyze real time data to determine a campaign's effectiveness.
The accuracy of response rates is near 100% as both the number
of e-mail's sent and unique users visited are known. After
each campaign, the successful categories, lists and offerings
are easily identified by reviewing response rates. The process
of reviewing and adjusting list categories, lists owners and
offerings are the key to long-term success and response rate
improvement.
Our
Recommendation:
Begin with a test campaign targeted specifically to users
who have Opted-In to receive information on your product/industry.
We will review the results of the campaign after one week
to evaluate the response rates and ROI.
Our
tracking and evaluation process allows us to determine the
effectiveness of an Email campaign. We determine the exact
cost per lead prior launching a full campaign.
What
To Do Next:
1. Contact us to schedule a test campaign
2. Prepare the Email message and Email offering
3. We prepare the Email lists, response tracking, host the
content, and help with the marketing strategy
4. Launch campaign
Online SD is a dedicated partner assisting clients in accomplishing
daily operational tasks, promote business activity and acquiring
new customers through the use of web applications.
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