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Top
Search Engine Rankings and Page Optimization
Achieving
consistent top rankings in search engines is a not as simple
as submitting your site to the major search engines and expecting
visitors to find your site. Top rankings are achieved with
a well planned, and patiently executed process.
Search
Engine Promotion Process - Defined
Step
1: Client Consultation
- Define
goals for web site and site promotion
- Target
market identification
-
*Target Customer Search Phrase Analysis
- *Keyword
and Keyword Phrase Determination
- Web
site review – promotional strength evaluation
- Review
of competitions strengths, methods and web presence
- Identify
keyword/category targets
Step
2: Page Creation & Submission
- Keyword,
key phrase placement for each major search engines/portals
- Promotional
content added to pages – promotional elements
- Gateway
page generation (additional web pages are generated specifically
for each keyword/keyword phrase or URL)
- Off
site page generation (additional referring pages are created
for each keyword/keyword phrase or URL for search engine/portal
and cross-promoted simultaneously from a linking URL)
- Schedule
page submissions– prioritize for some engines/portals
Submit to search engine/portal
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3: |
Monthly
Reporting on Rankings, Evaluate Traffic, Evaluate Keyword/Phrase
Detail,
Refine, and Resubmit |
- Monthly
Tracking of current rankings for all keywords/keyword phases
- Analyze
and report on visitor traffic
- Evaluate
keyword/keyphrase accuracy
- Refine
promotional page content
- Resubmit
to all search engines
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