Sales Lead Generation Programs
Sales
Lead Generation Programs
Sales
Lead Generation Programs
Sales lead generation with Online SD
- we believe the initial lead generation costs for a sales
lead generation program are more than offset by the higher
conversion rates sales lead generation programs deliver. Sales
lead generation prices vary widely, but Real
Branded, Sales Lead Generation is one of those “you get what
you pay for” services.
Sales
Lead Generation Measurement
We measure our ead
generatio efforts on a
“cost per acquisition” basis. Generic sales lead generation
typically range from 10% to 50% of the cost for a custom branded
sales lead generation. But in B2C markets the lowest cost
per sales lead generation program is not always the best way
to choose a lead source for your campaign.
B2C Sales
Generation Examples
(your costs and results may be higher or lower)
Generic
Sales Lead Generation |
Custom
Sales Lead Generation |
$5
per Lead - $1,000 Campaign |
$10
per Lead - $1,000 Campaign |
200
Resold Leads Generated 35 % Response Rate
(70 contacts made)1 out of 7 contacts convert
for a 5 % Overall Conversion Rate (10 sales) |
100
Exclusive Leads Generated
75 % Response Rate (75 contacts made)
1 out of 5 contacts convert for a
15 % Overall Conversion Rate (15 sales)
|
Cost-Per-Response
of $14.28 Cost-Per-Customer of $100.00 |
Cost-Per-Response
of $13.33 Cost-Per-Customer of $66.66 |
|
|
Why make
more calls to produce fewer sales? Unlike Generic Sales Lead
Generation (which leads are often resold 2-5 times) a Custom
Sales Lead Generated is now owned by you exclusively and can
be sold as a semi-exclusive lead at maturity (30-60 days old),
further reducing the Cost–per-Customer.
When you
call on a real time branded generated sales lead, no explanation
is required to the prospect as to the source of the sales
lead (often times the prospect is still on your site). Also
with a custom sales lead generation
program you are simultaneously creating viral marketing for
your sales lead generation website.
Whether
you are using auto-responding email, a call center or a combination
of the two, the custom sales generation leads will be hotter
and the sell through will be higher. We can also implement
other online marketing techniques proven to drive sales and
raise your bottom line.
We are
very experienced in creating and growing custom sales lead
generation programs. Are co-registrations, opt-outs, generic
sales lead generation, and the overall uncertainty of the
sales lead generation industry not bringing you the kind of
results you expected ? If so, then call to find out if a branded
/ custom sales lead generation program is the right approach
for your company. |
