|
Opt-In
Email Marketing Lists - Promotional Process Defined
Anyone
can offer you Internet advertising programs & email marketing
lists.
Online
SD's process of testing, analyzing and refining opt in email
marketing campaigns produce real results. Our goal is to identify
the lowest possible 'Cost of Acquisition' per customer/member
possible, using the Internet.
Email
Marketing Lists
Our email marketing lists are in 3 categories - 100% double
opt in lists, targeted opt in permission-based email marketing
lists and general opt-in email marketing lists.
Content:
We will work with you to create the email marketing message,
site content and set up the necessary tracking pages to analyze
each target category. This enables us to determine the lowest
customer acquisition cost from the target categories, develop
into that marketing channel and expand it. This process defines
the profile of your target customer allowing further expansion
into similar target markets.
Procedure:
A. Select target markets, email marketing lists
B. Set up test sites and tracking pages
C. Launch email marketing campaign
D. Analyze response and determine Cost Of Acquisition / Cost
Per Lead
E. Refine target markets and launch full campaign based on
test results
Web
Site & Tracking:
Each 'unique' user entering the site from a targeted campaign
will be tracked and analyzed to determine the best response
rate and ROI.
Review
and Analyze Results:
The benefit of opt in email marketing lists are the ability
to review and analyze real time data to determine a campaign's
effectiveness. The accuracy of email list response rates is
near 100% as both the number of e-mail's sent and unique users
visited are known. After each email campaign, the successful
categories, email marketing lists and offerings are easily
identified by reviewing response rates. The process of reviewing
and adjusting list categories, lists owners and offerings
are the key to long-term success and response rate improvement.
Our
Recommendation:
Begin with a test campaign targeted specifically to users
who have Opted-In to receive information on your product/industry.
We will review the results of the campaign after one week
to evaluate the response rates and ROI.
Our
tracking and evaluation process allows us to determine the
effectiveness of an Email campaign. We determine the exact
cost per lead prior launching a full campaign.
What
To Do Next:
1. Contact us to schedule a test campaign
2. Prepare the Email message and Email offering
3. We prepare the Email lists, response tracking, host the
content, and help with the marketing strategy
4. Launch campaign
Top
Search Engine Optimiztion and SEO Page Optimization
Search
Engine Optimization SEO Rankings
Achieving
consistent top rankings in search engines is a not as simple
as submitting your site to the major search engines and expecting
visitors to find your site. Top rankings are achieved with
a well planned, and patiently executed process.
Search
Engine Optimization Process - Defined

Step
1: Client Consultation
- Define
goals for web site and site optimization
- Target
market identification
-
*Target Customer Search Phrase Analysis
- *Keyword
and Keyword Phrase Determination
- Web
site review optimization strength evaluation
- Review
of competitions strengths, methods and web presence
- Identify
keyword/category targets
Step
2: Page Creation & Submission
- Keyword,
key phrase placement for each major search engines/portals
- Optimization
content added to pages optimization elements
- Gateway
page generation (additional web pages are generated specifically
for each keyword/keyword phrase or URL)
- Off
site page generation (additional referring pages are created
for each keyword/keyword phrase or URL for search engine/portal
and cross-promoted simultaneously from a linking URL)
- Schedule
page submissions prioritize for some engines/portals
- Submit
to search engine/portal
Step
3:
Monthly Reporting on Rankings, Evaluate Traffic, Evaluate
Keyword/Phrase Detail, Refine, and Resubmit
- Monthly
Tracking of current rankings for all keywords/keyword phases
- Analyze
and report on visitor traffic
- Evaluate
keyword/keyphrase accuracy
- Refine
optimization page content
- Resubmit
to all search engines
Online
SD is a dedicated partner assisting clients in accomplishing
daily operational tasks, promote business activity and acquiring
new customers through the use of web applications.

|