Lead
Generation
Programs
Lead
Generation Programs
Lead Generation Program
Programs
Lead generation with Online
SD - we believe the initial lead generation costs
for a Lead
Generation Program
are more than offset by the higher conversion
rates Lead
Generation Program
programs deliver. Lead generation prices vary
widely, but Real Branded,
Lead
Generation Program leads are
one
of those “you get what you pay for”
services.
Lead Generation Program
Measurement
We measure our lead generation efforts on a “cost per acquisition”
basis. Generic Lead Generation Program typically range
from 10% to 50% of the cost for a custom branded Lead Generation Program. But in B2C markets the
lowest cost per lead generation program is not always the best way
to choose a lead source for your campaign.
B2C Lead
Generation Examples (your
costs and results may be higher or lower)
Generic
Lead Generation |
Custom
Lead Generation |
$5
per Lead - $1,000 Campaign |
$10
per Lead - $1,000 Campaign |
200
Resold Leads Generated 35 % Response Rate (70
contacts made)1 out of 7 contacts convert for
a 5 % Overall Conversion Rate (10 sales) |
100
Exclusive Leads Generated
75 % Response Rate (75 contacts made)
1 out of 5 contacts convert for a
15 % Overall Conversion Rate (15 sales)
|
Cost-Per-Response
of $14.28 Cost-Per-Customer of $100.00 |
Cost-Per-Response
of $13.33 Cost-Per-Customer of $66.66 |
|
|
Why make more
calls to produce fewer sales? Unlike Generic Lead Generation (which
leads are often resold 2-5 times) a Lead Generation Program
is now owned by you exclusively and can be sold as a semi-exclusive
lead at maturity (30-60 days old), further reducing the Cost–per-Customer.
When you call
on a real time branded generated lead, no explanation is required
to the prospect as to the source of the lead (often times the prospect
is still on your site). Also with a Lead Generation Program
program you are simultaneously creating viral marketing for your
advertising lead generation website.
Whether you
are using auto-responding email, a call center or a combination
of the two, the Lead Generation Program leads will
be hotter and the sell through will be higher. We can also implement
other online marketing techniques proven to drive sales and raise
your bottom line.
We are very
experienced in creating and growing Lead Generation Program. Are co-registrations, opt-outs, generic
lead generation, and the overall uncertainty of the advertising
lead generation industry not bringing you the kind of results you
expected ? If so, then call to find out if a branded / Lead Generation Program program is the right approach for your company.
Types of
Lead Generation Program Options
Online
SD is experienced in all types of lead generation programs using
a variety of media to drive traffic. Depending on the quality and
quantity of leads required we will create a program geared to your
organizations specific needs. A brief description of our lead programs:
Leads Generated From Your Home Site
These are always
the most expensive and of the highest quality. You are creating
a branded lead program that leaves the strongest impression possble
with the prospect. Traffic is driven either by an opt-in email campaign
or traditional search engine rankings from our network of lead referring
sites. When you call on a real time custom branded lead, no explanation
is required to the prospect as to the source of the lead. Many times
the prospect is still on your site.
Branded Leads Generated From 3rd Party Websites
In this type
of lead program we host your landing page. We have access to a number
of very high traffic websites. These sites can generate far more
Lead Generation Program leads than utilizing a traditional email campaign.
The landing page is branded to your organization but is included
with a number of other offers on the site. Traffic is driven using
a variety of media including email, search engines, pop-ups, banners,
text links, etc…
Co-Registration
Leads
Your lead is
generated after gathering the full contact information for another
offer (or for a discount, only the email address, IP address and
the date and time stamp). Prices vary greatly depending on the industry,
the site and the level of qualifying needed. These sites are currently
producing leads for many name brand companies and are used when
the maximum number of leads is needed.
Related Lead Generation Program Links:
Conclusion
We are very experienced
in creating and growing Lead Generation Program. We are not brokers and only provide exclusive
leads that are specific to your offer. Whether you are looking to
pay on a CPC, CPA or CPL basis, with an Online SD lead generation
program you only pay for results. There are no set-up fees and all
deposits are guaranteed. We will do a free cost and benefits analysis
to see which type of Lead Generation Program program is right for your offer.
We look forward
to helping you reach your goals in 2004.
Lead Generation Program Resources
|
