Insurance Lead Generation Programs
Insurance
Lead Generation Programs
Insurance
Lead Generation Programs
Insurance lead generation with Online
SD - we believe the initial lead generation costs for a insurance
lead generation program are more than offset by the higher
conversion rates insurance lead generation programs deliver.
insurance lead generation prices vary widely, but Real
Branded, insurance Lead Generation is one of those “you get
what you pay for” services.
Insurance
Lead Generation Measurement
We measure our ead
generatio efforts on a
“cost per acquisition” basis. Generic insurance lead generation
typically range from 10% to 50% of the cost for a custom branded
insurance lead generation. But in B2C markets the lowest cost
per insurance lead generation program is not always the best
way to choose a lead source for your campaign.
B2C Insurance
Generation Examples
(your costs and results may be higher or lower)
Generic
insurance Lead Generation |
Custom
insurance Lead Generation |
$5
per Lead - $1,000 Campaign |
$10
per Lead - $1,000 Campaign |
200
Resold Leads Generated 35 % Response Rate
(70 contacts made)1 out of 7 contacts convert
for a 5 % Overall Conversion Rate (10 insurance) |
100
Exclusive Leads Generated
75 % Response Rate (75 contacts made)
1 out of 5 contacts convert for a
15 % Overall Conversion Rate (15 insurance)
|
Cost-Per-Response
of $14.28 Cost-Per-Customer of $100.00 |
Cost-Per-Response
of $13.33 Cost-Per-Customer of $66.66 |
|
|
Why make
more calls to produce fewer insurance? Unlike Generic insurance
Lead Generation (which leads are often resold 2-5 times) a
Custom insurance Lead Generated is now owned by you exclusively
and can be sold as a semi-exclusive lead at maturity (30-60
days old), further reducing the Cost–per-Customer.
When you
call on a real time branded generated insurance lead, no explanation
is required to the prospect as to the source of the insurance
lead (often times the prospect is still on your site). Also
with a custom insurance lead generation
program you are simultaneously creating viral marketing for
your insurance lead generation website.
Whether
you are using auto-responding email, a call center or a combination
of the two, the custom insurance generation leads will be hotter
and the sell through will be higher. We can also implement
other online marketing techniques proven to drive insurance
and raise your bottom line.
We are
very experienced in creating and growing custom insurance lead
generation programs. Are co-registrations, opt-outs, generic
insurance lead generation, and the overall uncertainty of the
insurance lead generation industry not bringing you the kind
of results you expected ? If so, then call to find out if
a branded / custom insurance lead generation program is the
right approach for your company. |
