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Custom Advertising Lead Generation Programs
Custom
Advertising Lead Generation Programs
Lead generation with OnlineSD, Inc. - we
believe the initial lead generation costs for a custom advertising
lead generation program are more than offset by the higher
conversion rates custom advertising lead generation programs
deliver. Lead generation prices vary widely, but Real
Branded, Custom Advertising Lead Generation is one of those
“you get what you pay for” services.
Custom
Advertising Lead Generation Measurement
We measure our lead
generation efforts on
a “cost per acquisition” basis. Generic lead generation
typically range from 10% to 50% of the cost for a custom branded
lead generation. But in B2C markets the lowest cost per lead
generation program is not always the best way to choose a
lead source for your campaign.
B2C Lead
Generation Examples
(your costs and results may be higher or lower)
Generic
Lead Generation |
Custom
Lead Generation |
$5
per Lead - $1,000 Campaign |
$10
per Lead - $1,000 Campaign |
200
Resold Leads Generated 35 % Response Rate
(70 contacts made)1 out of 7 contacts convert
for a 5 % Overall Conversion Rate (10 sales) |
100
Exclusive Leads Generated
75 % Response Rate (75 contacts made)
1 out of 5 contacts convert for a
15 % Overall Conversion Rate (15 sales)
|
Cost-Per-Response
of $14.28 Cost-Per-Customer of $100.00 |
Cost-Per-Response
of $13.33 Cost-Per-Customer of $66.66 |
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Why make
more calls to produce fewer sales? Unlike Generic Lead Generation
(which leads are often resold 2-5 times) a Custom Lead Generated
is now owned by you exclusively and can be sold as a semi-exclusive
lead at maturity (30-60 days old), further reducing the Cost–per-Customer.
When you
call on a real time branded generated lead, no explanation
is required to the prospect as to the source of the lead (often
times the prospect is still on your site). Also with a custom
lead generation program you are
simultaneously creating viral marketing for your advertising
lead generation website.
Whether
you are using auto-responding email, a call center or a combination
of the two, the custom generation leads will be hotter and
the sell through will be higher. We can also implement other
online marketing techniques proven to drive sales and raise
your bottom line.
We are
very experienced in creating and growing custom advertising
lead generation programs. Are co-registrations, opt-outs,
generic lead generation, and the overall uncertainty of the
advertising lead generation industry not bringing you the
kind of results you expected ? If so, then call to find out
if a branded / custom advertising lead generation program
is the right approach for your company. |
