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Search Engine Rankings With SEO Page Optimization
Achieving
consistent top rankings in search engines is a not as simple as
submitting your site to the major search engines and expecting visitors
to find your site. Top rankings are achieved with a well planned,
and patiently executed process.
Search
Engine Optimization Process - Defined

Step
1: Client Consultation
- Define
goals for web site and site optimization
- Target
market identification
-
*Target Customer Search Phrase Analysis
- *Keyword
and Keyword Phrase Determination
- Web
site review optimization strength evaluation
- Review
of competitions strengths, methods and web presence
- Identify
keyword/category targets
Step
2: Page Creation & Submission
- Keyword,
key phrase placement for each major search engines/portals
- Optimization
content added to pages optimization elements
- Gateway
page generation (additional web pages are generated specifically
for each keyword/keyword phrase or URL)
- Off
site page generation (additional referring pages are created for
each keyword/keyword phrase or URL for search engine/portal and
cross-promoted simultaneously from a linking URL)
- Schedule
page submissions prioritize for some engines/portals
- Submit
to search engine/portal
Step
3:
Monthly Reporting on Rankings, Evaluate Traffic, Evaluate Keyword/Phrase
Detail, Refine, and Resubmit
- Monthly
Tracking of current rankings for all keywords/keyword phases
- Analyze
and report on visitor traffic
- Evaluate
keyword/keyphrase accuracy
- Refine
optimization page content
- Resubmit
to all search engines
Opt-In
Email Promotional Process - Defined
Anyone
can offer you Internet advertising programs.
What
we do is test different markets, analyzes the results, and consistently
deliver the best possible return for your advertising investment.
Our goal is to identify the lowest possible 'Cost of Acquisition'
per customer/member possible, using the Internet.
Email
Campaigns
Our Email lists in 3 categories - 100% double opt-in lists, targeted
opt-in permission-based email lists and general opt-in email lists
Email addresses from people who have specifically requested information
within their area of specific interest.
Content:
We will work with you to create the Email message, site content
and set up the necessary tracking pages to analyze each target category.
This enables us to determine the lowest customer acquisition cost
from the target categories, develop into that marketing channel
and expand it. This process defines the profile of your target customer
allowing further expansion into similar target markets.
Procedure:
A. Select target markets
B. Set up test sites and tracking pages
C. Launch campaign
D. Analyze response and determine Cost Of Acquisition / Cost Per
Lead
E. Refine target markets and launch full campaign based on test
results
Web
Site & Tracking:
We hosting the tracking pages on our promotional server and track
each individual campaign is for response rate. Each target market
will have a unique URL assigned to that individual list, category,
offering or message. Each 'unique' user entering the site from a
targeted campaign will be tracked and analyzed to determine the
best response rate and ROI.
Review
and Analyze Results:
The
benefit of Opt-In Email marketing is the ability to review and analyze
real time data to determine a campaign's effectiveness. The accuracy
of response rates is near 100% as both the number of e-mail's sent
and unique users visited are known. After each campaign, the successful
categories, lists and offerings are easily identified by reviewing
response rates. The process of reviewing and adjusting list categories,
lists owners and offerings are the key to long-term success and
response rate improvement.
Our
Recommendation:
Begin with a test campaign targeted specifically to users who have
Opted-In to receive information on your product/industry. We will
review the results of the campaign after one week to evaluate the
response rates and ROI.
Our
tracking and evaluation process allows us to determine the effectiveness
of an Email campaign. We determine the exact cost per lead prior
launching a full campaign.
What
To Do Next:
1. Contact us to schedule a test campaign
2. Prepare the Email message and Email offering
3. We prepare the Email lists, response tracking, host the content,
and help with the marketing strategy
4. Launch campaign
OnlineSD, Inc.
is a dedicated partner assisting clients in accomplishing daily
operational tasks, promote business activity and acquiring new customers
through the use of web applications.
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